Maven

About Maven

While the word "maven" is tossed around Instagram in relation to makeup artists and home cooks, the origin is Yiddish. The spelling was originally "meyvn," and meant an expert or connoisseur. The definition has largely remained the same, but it evolved into "maven" as it infiltrated American advertising and marketing.

Did you Know?

In "The Tipping Point: How Little Things Can Make a Big Difference,“ Malcom Gladwell describes when you might want expert advice. "When people are overwhelmed with information and develop immunity to traditional forms of communication, they turn instead for advice and information to the people in their lives whom they respect, admire, and trust. The cure for immunity is finding Mavens, Connectors, and Salesmen.”